About

**AMENDMENT 1**

Dear Reader,

As I’ve learned about the automotive industry (and about life, being only 20-something) over the past couple years, I’ve come to realize two things: one, that despite how digitally connected we are with others and places, no amount of Instagram filtration or Skype conferences can replace physically being there. And two, that automobiles are but one cog, undoubtedly my favorite cog, within a growing transportation network, and only through cooperation and compensation can the network achieve its most efficient, safe potential.

To truly advance how we move people and things from Point A to B, you must consider the growing number of channels that exist to perform these tasks, but not consider them in silos. While driving yourself may be the most emotionally compelling way to get somewhere, being stuck in traffic or having to find a parking spot to make your train on time makes it less so. As cities get busier and people more digital, the need to physically connect in safe and efficient ways will become all the more paramount.

This need for safer and more efficient forms and networks of transportation does not simply stop at making it easier and faster to get home for Thanksgiving, but allows for fuller and deeper exploratory pursuits of our planet and others. How “well” (defined here as safely and efficiently) we are able to physically transport people to the outer frontiers of these environments can only allow for a more profound impact on our comprehension of nature and the opportunities that this understanding presents.

From this point forward, my scope of writing will expand to more than just automobiles, but the overall idea will remain little changed. “With the help of others, I’ll attempt to explore the intersection of life and how we get there,” with the only caveat being a looser definition of “how we get there.”

As always, if you have ideas for posts or constructive comments or criticism, please feel free to drop me a line.

Derrick


**ORIGINAL**

Dear Reader,

Some credit the founder of Jaguar with once saying, “Cars are the closest thing man has ever come to creating something that is alive.” Whether he said it or not, I’d amend that statement to read “Cars are the closest thing man has to creating something that truly coexists with himself.”

Whether or not you’ve had a car or ever driven one, the car maintains an important role within many communities – the driver’s license marks the teenager’s first glimpse at freedom and adulthood, the open road has inspired countless songs and vagabonds, and spending time with family or friends in a car is a uniquely powerful experience. To me, the car is and has been what actually gets us wholly there; not a plane which we take for convenience or impossibility of driving to a location, and trains, well, they’re cool and fast and you have more leg room I guess. But nothing matches the indescribable array of emotions and memories of cars or their firm mark on our modern society.

The auto industry is indeed changing more rapidly than in any other period of the car’s existence. Today, auto companies are hit from multiple fronts, with the threat of being out-maneuvered a constant possibility. From regulatory agencies screaming for more environmentally-conscious vehicles to emerging markets and the looming saturation of global demand of cars for the first time ever, from changing demographics of car buyers to changing the way in which car buyers shop for cars, from endless emotional and deadly recalls to the dawn of entirely new engine and connected-car technologies. It’s all relevant, and it’s all changing faster than ever before.

With the help of others, I’ll attempt to explore the intersection of life and how we get there.

The plan is to cover stories and topics that are relevant to the industry, while not forgetting that part of what makes cars so vital to us is not just the strictly logistical necessity, but the tangible, familial attachment that comes with driving one.

Long story short, I intend to explore how and in what ways our relationships with these machines are changing through framing content within the relevant technology, business, and societal context.

If you have ideas for posts or constructive comments or criticism, please feel free to drop me a line.

Cheers,

Derrick

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Exploring the shifts in how we move people and things from point A to B through a business, technological, and societal context.

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